Mascara
(42)Mascara for Length, Volume and Curl
A tight range of around 40 mascaras covering the three things people actually ask for — length, volume and a curl that holds — plus waterproof formulas and clear lash and brow gels. Brands in stock include Lancôme, Benefit, Clarins, Clinique and SUNkissed.
Which brush shape suits which lash?
A big fluffy brush deposits the most product, so it builds volume but smudges on short lashes. A slim or curved brush reaches the inner and lower lashes and suits fine or straight ones better. If your lashes drop by lunchtime, a lash curler before mascara does more than any formula claim.
How old is the mascara I will receive?
Sealed and in date, with the brand's own batch coding. Mascara has the shortest life of any makeup once opened, so it is the product where buying sealed rather than from a tester counter matters most. Replacing it on schedule does more for lash health than any single formula choice.
Build the rest of the eye with eye shadows.