Foundations
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£6.23IsaDora Active All Day Wear Foundation 35ml - 24 Golden OliveIn stock
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£5.47IsaDora Natural Matt Oil-Free Foundation 35ml - 23 CaramelIn stock
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£59.68Kanebo Cosmetics Sensai Cellular Performance Total Finish Anti-Ageing Foundation Refill 12g - 25In stock
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£34.69Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 9g - 150 LaceIn stock
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£29.28Shiseido Synchro Skin Radiance Lifting Foundation SPF 30 30ml - 510 SuedeIn stock
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£29.57Clinique Even Better Makeup SPF15 30ml - 03 IvoryIn stock
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£3.53Max Factor Miracle Pure Skin-Improving Foundation SPF30 30ml - 105 GanacheIn stock
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£3.29Max Factor Miracle Pure Skin-Improving Foundation SPF30 30m - 100 CocoaIn stock
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£3.02Max Factor Miracle Pure Skin-Improving Foundation SPF30 30ml - 93 MochaIn stock
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£44.72Nars Natural Radiant Longwear Foundation 30ml - Medium 3 StromboliIn stock
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£46.97Lancome Teint Miracle Foundation 30ml SPF15 - 10 Beige PorcelaineIn stock
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£45.48NARS Natural Radiant Longwear Foundation 30ml - Tahoe/Medium-Deep 2In stock
Foundation in Liquid, Powder and Cushion Formats
More than 130 foundations: sheer tinted fluids, buildable mediums and full-coverage bases, plus powder and cushion formats. Finishes run matte through natural to dewy, in shades for fair, medium, tan and deep skin. Stocked houses include Clinique, Shiseido, Laura Mercier, Max Factor and Clarins.
How do I match a foundation shade without testing it?
Match to your neck rather than your face — the face is usually a shade warmer, and a foundation matched to it reads as a mask in daylight. Then check undertone: if silver jewellery suits you better, look at cool or neutral shades; if gold does, go warm. Shades are fairly consistent within a brand, so one you know usually carries across the line.
Is the shade range complete, or just the leftovers?
Honestly, it varies by brand. We stock overstock and end-of-line, so a range may be listed without every shade in it — what you see is what we hold, in genuine sealed packaging. That is the trade-off for the price.
Complete the base with concealers, primer and face powders.