Foundations

Foundation for Every Skin Tone and Type

Foundation is the hardest product to buy blind, so we stock breadth: lightweight fluids for everyday wear, buildable formulas for fuller coverage, hydrating bases for dry skin and mattifying options for oily. Brands in stock include Clinique, bareMinerals, Laura Mercier and Max Factor — all genuine, at prices well below the beauty hall.

If you are between shades, the cooler one usually blends more naturally once it settles, and a hydrating base will always sit better on dry patches than extra coverage will. Prep with a primer so it holds, set it with face powder, and cover what's left using a concealer. Dispatched quickly from our UK warehouse.